Our goal is to be a one-stop-shop partner for foreign businesses to enter the American market. That means we should be able to offer any service you might need, but below are some of th emore common examples.
We begin by conducting exhaustive market research on your industry & product to understand the competitive landscape within the US market. This includes identifying potential customer segments, analyzing competitors, and gauging market demand. Our team will speak with adjacent businesses within the market, analyze the paths available for entry and make a recommendation.
Product/Service Localization
Entering a new market often requires adapting your product or service to meet local demands. We assist in localizing your offerings, from language and cultural adaptations to meeting local regulations and standards. This ensures that your product or service resonates with American consumers and complies with U.S. laws.
Pricing, Positioning, and Approach
We'll help you develop a pricing strategy that aligns with American consumer behavior and market conditions. This could range from tiered pricing models to subscription-based or freemium models. Additionally, we'll assist in positioning your brand effectively against competitors and determining the best market entry approach, whether it's a direct entry, partnership, or acquisition.
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Sales and Pipeline Development
Our team will build a robust sales pipeline tailored to the American market. This includes identifying potential leads, qualifying them, and developing a nurturing strategy to move them through the sales funnel. We'll also establish key performance indicators (KPIs) to measure the effectiveness of your sales efforts.
Account Management
We'll train your team in effective account management techniques tailored to American business culture. This includes relationship-building strategies, upselling and cross-selling techniques, and customer retention methods to maximize lifetime value.
CRM Technology Implementation
We'll assist in selecting and implementing a Customer Relationship Management (CRM) system that aligns with your business needs. This includes customizing the CRM to track all customer interactions, integrating it with other business tools, and training your team on how to use it effectively.
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Content Marketing Strategy
We'll develop a comprehensive content marketing strategy aimed at establishing your brand as a thought leader in the American market. This includes creating a content calendar, developing SEO-optimized articles, whitepapers, and case studies, and measuring the effectiveness of content through analytics.
Product Marketing
Our team will create compelling marketing collateral to showcase your product or service features, benefits, and differentiators. This includes product sheets, explainer videos, and customer testimonials. We'll also assist in launching new products or features through targeted marketing campaigns.
Social and Digital Marketing
We'll develop and execute a social media strategy that aligns with your brand and engages your target audience. This includes content creation, posting schedules, and community management. Additionally, we'll manage your digital advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and leads.
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Talent Sourcing and Interviews
We'll identify the best channels for sourcing specialized talent in the U.S., from industry-specific job boards to networking events. Our team will also conduct initial interviews to assess the skills and cultural fit of potential hires.
Onboarding and Training
Once the right candidates are selected, we'll develop a comprehensive onboarding program that includes cultural sensitivity training, product knowledge, and role-specific skills. We'll also provide ongoing training programs to keep your team updated on industry trends and best practices.
Administration, Payroll, and Benefits
We'll assist in setting up administrative processes, including payroll and benefits, to ensure smooth operations. This includes selecting appropriate payroll software, understanding American employment laws related to benefits, and ensuring compliance.
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Business Legal Formation
We'll guide you through the process of legally forming your business in the U.S., whether it's a corporation, LLC, or partnership. This includes filing necessary paperwork, obtaining an Employer Identification Number (EIN), and ensuring that your business structure aligns with your long-term goals.
Federal and State Taxes
Our team will help you navigate the complexities of American tax laws, including federal, state, and local taxes. We'll assist in tax planning, filing returns, and ensuring that you take advantage of any available tax incentives.
Contracting
We'll assist in drafting and reviewing contracts to ensure they comply with American laws and protect your interests. This includes customer contracts, vendor agreements, and employment contracts.
